Seminar in Strategic Marketing Management

3 hours; 3 creditsEquips students with marketing decision making skills through case study analysis and demonstrates how to develop a strategic marketing plan. Emphasis on the integration of marketing research, market segmentation, targeting, and positioning; and product, pricing, distribution, and promotion strategies. Importance of marketing ethics and corporate social responsibility in decision making. This course is writing-intensive. Prerequisite: English 1012. Prerequisite or corequisite: Business 3100 and senior standing

All Terms

017274