Ethnic Marketing and Multicultural Business
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Overview
Subject area
PRLS.
Catalog Number
4515
Course Title
Ethnic Marketing and Multicultural Business
Department(s)
Description
3 hours; 3 creditsEthnic marketing in the United States from an interdisciplinaryperspective. Strategic value of diversity, segmentation, ethnic marketresearch, utilizing the ethnic media, and marketing to various ethnicgroups including African-Americans, Latinos, Asian-Americans, andothers. Contribution of ethnic entrepreneurs and ethnic businesses tothe economy. Interdisciplinary readings, current general and tradepress material, cases, and relevant census data will be used. (Thiscourse is the same as Business 3150.) Prerequisite: Business 3200 [50.1] or 3240 [40.3]; and 3100 [50.2]
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
015611